Audience members gather at Made By Google for new product announcements at Google on Aug. 13, 2024, in Mountain View, Calif. (AP File)
Share
Getting your Trinity Audio player ready...
|
(Reuters) – Alphabet’s Google plans to appeal against the “adverse” portion of the court decision in the U.S. Department of Justice’s monopoly case against the technology giant.
On Thursday U.S. District Judge Leonie Brinkema found Google liable for “willfully acquiring and maintaining monopoly power” in markets for publisher ad servers and ad exchanges.
Publisher ad servers are platforms used by websites to store and manage their digital advertising inventory. Along with ad exchanges, the technology allows news publishers and other online content providers make money by selling advertising.
The judge also ruled that Google illegally dominates two markets for online advertising technology.
The company said on Friday that the judge had issued a mixed decision, where she ruled that the DOJ failed to show that Google’s advertiser tools or acquisitions of DoubleClick and AdMeld were anticompetitive but that Google’s publisher tools violated antitrust laws by excluding rivals.
The DOJ had said that Google should have to sell off at least its Google Ad Manager, which includes the company’s publisher ad server and ad exchange.
—
(Reporting by Tanay Dhumal in BengaluruEditing by David Goodman)
RELATED TOPICS:
Artfully Staged for Takeoff: Fresno Airport Expansion Nears Finish
2 hours ago
Chipotle Tempers Annual Sales Forecast as Dining-out Takes a Hit
2 hours ago
General Motors to Increase Production at Ohio Transmission Facility
2 hours ago
US Justice Department Directs Investigations Over Gender-Affirming Care
2 hours ago
Exclusive: Trump Expected to Sign Order Pushing Training for Skilled Trades
3 hours ago
Kennedy Declares ‘Sugar Is Poison’ While Announcing Ban on Food Dyes
4 hours ago

Five Arrested in Fresno County Robbery Spree. Some Linked to Venezuelan Gang

US Brings First Terrorism Charges Against Alleged Venezuelan Gang Member

Artfully Staged for Takeoff: Fresno Airport Expansion Nears Finish

Chipotle Tempers Annual Sales Forecast as Dining-out Takes a Hit

Wired Wednesday: What’s the Future of Fresno Unified and the Superintendent Position?

Zakaria Draws Parallels Between Trump’s Tariffs, Failed 1930s Economic Policies
